Presently, User Generated Content (UGC) has become an increasingly popular trend among businesses and brands. UGC refers to any content created by customers, fans or a creator for a particular brand or product. This content can take many forms, such as social media posts, reviews, how-to videos, vlogs, and more. UGC creators are a valuable asset for any business or brand looking to boost their marketing efforts. By utilising UGC creators, businesses and brands can now leverage the power of authentic, user-generated content to reach a wider audience and drive engagement.
Consumers are becoming more skeptical of traditional advertising methods. Few years ago, businesses could rely solely on paid advertising to reach their target audience. However, consumers are now smart, tech-savvy and agile with their media consumption and more likely to trust the opinions of their peers and platforms with authentic content. This has led to an increase in UGC, as businesses look to tap into this trust and authenticity to boost brand visibility, loyalty and awareness.
As a business owner, or brand looking to boost your marketing efforts, you'll have to identify UGC creators, reach and, liaise with them.
We understand that this can be a tasking and tedious process. We’ve made it easy for you. The good part is, with the book a video creator feature on our Loopify360 web app, you can book affordable UGC creators that are well vetted and credible.
Sounds interesting? Get started here.