The Impact of Nova by Loopify on Brand Engagement Through Video
In today's digital world, brands are constantly seeking innovative ways to connect with their audiences. One strategy that has gained...
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Supercharge your business
- Jun 7
- 2 min
Summer Trends in Digital Marketing: Making Waves in 2023
With the summer season in full swing, businesses across the globe are leveraging digital marketing strategies to connect with their...
- Apr 20
- 2 min
Building a competitive advantage for your brand.
As a business owner, you want to differentiate yourself from the competition and attract more customers. Either you're just starting out...
- Mar 27
- 1 min
Why you should consider User Generated Content Creators.
Presently, User Generated Content (UGC) has become an increasingly popular trend among businesses and brands. UGC refers to any content...
- Mar 1
- 2 min
Customer Retention for Small Businesses.
Attracting your target audience is important for your business. You’ll want to settle on a target audience after doing some initial...
- Feb 1
- 2 min
Monitoring and adapting to changing trends within your industry
New trends and innovations are coming up in the business world faster than ever before. While the goal of any business is to make impact...
- Jan 6
- 1 min
Introducing our new all-in-one marketing web app
We are excited to announce the launch of our new web app! Our all-in-one marketing platform is designed specifically for start-ups, small...
- Oct 26, 2022
- 2 min
Email marketing best practices
Do you know that the average person spends 10 hours a day on their phone? That doesn't include time spent on their laptop, tablet, or...
- Oct 18, 2022
- 2 min
Instagram Reels: a new marketing tool for small businesses
Instagram Reels is a new marketing tool that allows you to post short video clips, up to 15 seconds long, directly onto your followers’...
- Sep 27, 2022
- 2 min
How to write engaging social media captions.
Writing engaging social media captions is crucial to increasing engagement and boost brand’s visibility. Before you write, it’s important...
- Sep 20, 2022
- 6 min
How to run effective Facebook ad campaigns.
Facebook's advertising potential reach of over 2 billion people makes it one of the most effective social media promotional platforms and...
- Sep 13, 2022
- 3 min
Marketing-as-a-service (MaaS) - an evolved marketing approach
The demand for innovation is pervasive and it has found its way into marketing. Marketing-as-a-service (MaaS) is the result of a natural...
- Sep 6, 2022
- 3 min
Benefits of SMS marketing
Many business owners seem to be unaware about the numerous benefits of SMS marketing. Interestingly, text message marketing saves the day...
- Aug 29, 2022
- 4 min
Digital advertising tips for great results
Digital advertising has levelled the playing field of marketing in business. This aspect of marketing involves the promotional display of...
- Aug 23, 2022
- 4 min
Effective digital marketing channels for startups & SMEs.
Small businesses don't have big marketing budgets like giant corporations do. Due to their size, they rely on inexpensive but effective...
- Aug 16, 2022
- 3 min
Do you make these email marketing mistakes?
Email marketing is a great communication channel widely used by online marketers to nurture leads and convert them to paying customers....
- Aug 12, 2022
- 1 min
Our new podcast - Building in Africa
Our new podcast Building In Africa anchored by John Alimi observes the African tech landscape from a global lens while discussing...
- Aug 9, 2022
- 3 min
Social media marketing tips for lead generation
With 4.6bn social media active users, serious B2C marketing departments find it difficult to ignore social media marketing. This aspect...
- Aug 2, 2022
- 2 min
Creating a marketing strategy.
A marketing strategy gives you clarity on how to enter your target market and successfully do business. It directs how businesses should...
- Jul 27, 2022
- 3 min
Don’t wait till launch, build a waitlist!
Hey Founders! Have you ever wondered if building a waitlist is an absolute waste of time, energy and money? Some founders argue that...
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