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Email marketing best practices

Do you know that the average person spends 10 hours a day on their phone? That doesn't include time spent on their laptop, tablet, or other devices.

Applying this insight to marketing, for brands and businesses, email marketing is one of the best ways to stay in touch with your customers, develop a relationship and generate leads.

The amount of data available to marketers regarding their subscribers' behaviour can be overwhelming at times. It's difficult to know where to start and what should be done.

Here are some best practices and ways to use email marketing that can help your business and brand stand out:

  1. Experiment with different types of content: We highly recommend this. Some customers respond better to videos than they do to images; others prefer text over video. Try different variables in order to see what works best for your audience.

  2. Include social media buttons: This will make it easy for people who want more information about your business or product to share what they find with their friends and followers on social media platforms like Facebook and Twitter—which can help spread the word about your product/brand

  3. Use templates wisely. Templates are great because they save time and energy but don't forget to tailor well to your brand essence; look & feel, tone of voice, style and colours.

  4. Keep it simple. If you can't say it in one sentence, you probably don't need to say it at all.

  5. Write in the first person: It is more personal and will help readers relate to your message.

  6. Don't be afraid to use bold, italics and colours: They're great ways to emphasise important points or make them stand out from other content in the email.

  7. Make sure you include a strong call-to-action (CTA): This is what gets people excited about your message and motivates them to click through on links or buy something from your store.

  8. Include images: Not only do they catch the eye of readers, but they can also help reinforce your brand identity and give context for whatever topic you're writing about. Just make sure that any copyrighted images you use are properly attributed with a link back to their original source—you don't want anyone thinking you stole their work!

  9. Be consistent with your branding: across social media platforms, email campaigns, etc., so people recognise who you are across all mediums at first glance! Think about how many different things might come across someone's inbox every day—if they see something familiar when they open yours they'll know exactly.

Of course these are just tip of the iceberg insights into effective email marketing practices. If you’d like to know more, why not get in touch for a free consultation. Additionally, we can always help you craft effective email marketing strategies from as low as £50 a month!


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