Instagram Reels is a new marketing tool that allows you to post short video clips, up to 15 seconds long, directly onto your followers’...

Writing engaging social media captions is crucial to increasing engagement and boost brand’s visibility. Before you write, it’s important...

Facebook's advertising potential reach of over 2 billion people makes it one of the most effective social media promotional platforms and...

The demand for innovation is pervasive and it has found its way into marketing. Marketing-as-a-service (MaaS) is the result of a natural...

Many business owners seem to be unaware about the numerous benefits of SMS marketing. Interestingly, text message marketing saves the day...

Digital advertising has levelled the playing field of marketing in business. This aspect of marketing involves the promotional display of...

Small businesses don't have big marketing budgets like giant corporations do. Due to their size, they rely on inexpensive but effective...

Email marketing is a great communication channel widely used by online marketers to nurture leads and convert them to paying customers....

Our new podcast Building In Africa anchored by John Alimi observes the African tech landscape from a global lens while discussing...

With 4.6bn social media active users, serious B2C marketing departments find it difficult to ignore social media marketing. This aspect...

A marketing strategy gives you clarity on how to enter your target market and successfully do business. It directs how businesses should...

Hey Founders! Have you ever wondered if building a waitlist is an absolute waste of time, energy and money? Some founders argue that...

There are different acquisition channels; however, only a few of them are scalable. Scalable meaning that they have the potential to...

Acquisition channels are any place your customers meet your brand for the first time. They include organic search, paid ad, email...