In online marketing, landing pages are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your online store, to subscribing to your mailing list, or countless other actions. Whatever it is, there should be just one, clearly-defined CTA (call-to-action). As opposed to a full-blown professional website, a landing page is a single page with a highly specific target: getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success.
Here’s a step-by-step checklist for how to create your landing page: